I build custom CRMs for small businesses. No agency in between.

I'm Riccardo. I listen to how your company actually works, then build the software around it. You tell me the problem, and I write the code myself.

Book a 15-minute call Email me

Get to know me first

Riccardo on stage at DevFest, pointing at the screen mid-demo, his sticker-covered laptop in hand

DevFest, halfway through a live demo

Did someone quote you €30,000 for a management system?

Software houses asked my clients for €15,000, €30,000, €50,000, for software that wasn't even good. To be fair, that was a few years ago, before AI got this strong.

Old tech, sold as modern.
That's what my clients told me they'd been sold: hard to extend, slow to deliver, then abandoned once it was paid for. I don't disappear once the invoice is paid.
Software that forgets who uses it.
For me, software starts with the people who'll use it. Too many developers forget them and ship something purely technical. I studied Human-Computer Interaction, so I begin with the people.
AI hype instead of quality.
I build with AI agents every day. I've also watched a startup fail on AI output whose quality we couldn't control. For me, AI is a tool. The quality is still my job.

For me, software has to serve people, first of all.
I don't chase complexity or trends unless they solve a real problem for someone.
Then I make it secure, fast and easy to use.
And you talk to me, the person who writes the code.

What I've built for people like you

The first two called me in a moment of crisis, when they couldn't find anyone to help them. The last two are my own projects.

FinPlus Consulting
I got a consultant's paperwork out of her inbox
Documents for regional and national funding calls lived in folders, emails and printouts. Clients got document requests by email, and the documents often never came back. Now every document is uploaded and tracked in one place, with its status, next to its application. A lot of time saved, far better organised. Some things are still on paper.
Why she called me: years earlier, I'd got her out of a buggy website and app that an agency had sold her and then wouldn't support.
GeoRock Hub
I put 30+ people on site in one control room
A management system built entirely around one company: the owner, his team and 30+ people across sites in Trentino. Timesheets, leave, training and medical deadlines, vehicle papers and stock, all in one control room.
employees on site
30+
Inner Journal
I turned my diary into an app with 30k downloads
I'd kept a 200-page diary in Word since 2016, and in 2021 I turned it into an app, partly as an excuse to learn Flutter. Android only for years: a handful of downloads a day, then 10, then 50. Since April 2026 I've taken it seriously, with iOS, cloud sync, accounts and habits.
downloads
~30k
active users
~1,000
paying subscribers
20
Live
The software factory
Why I let AI agents do the repetitive work
I used to handle every client project one by one. For about two years I've been building a skeleton that holds everything I've learned about full-stack web, so I thought: why not a software factory? AI agents do the repetitive build work on that base, module by module, and I stay at the start of every project as the person you talk to. Why: I want a business that works even when I'm not there, and I want you to get the best balance of low cost, speed and quality.
Honestly: it's four or five months in, it burns a lot of AI tokens and it isn't mature yet. I'm building it in public.
Building nowFollow the build
your-project
- First call, with me
- Base: login, database, interface
- Documents module
- Calendar moduleagent at work
- Billing module

Two startups that failed, and what they taught me

Not everything I build works. I'd rather show you these two than hide them.

WeInk

A complete SaaS, built in a couple of months before AI coding tools. Clients found tattoo artists on a map, saw their profiles and Instagram posts, chatted and sent requests. Artists found clients and had bookings, calendar and reminders handled for them. People liked how it looked.

The chicken-and-egg problem: no artists without clients, no clients without artists. With little support and little money to invest, we couldn't break it. What I learned: I won't launch a two-sided platform again without one side already in place.

SoundBerry.ai

I built the whole web infrastructure and the SaaS: AI music generation that adapts to the tracks a producer uploads, instead of digging for similar loops on Splice and reworking them. Lots of interest, lots of sign-ups.

Producers who'd actually pay were hard to find, and the external AI models left small artifacts we couldn't fix. Maybe we had the wrong target, too. What I learned: I don't build a business on quality I can't control.

The person on the other end of the call

After a Computer Science degree in Trento, in 2021 I was building management systems for a software house, on Microsoft Business Central. I also built their internal websites, a ticketing site among them, and found out I loved building for the web.

Then I posted an Instagram story about cowsay, the terminal toy where an ASCII cow says whatever you type. A friend replied: “do you build websites?” They needed a booking site for Padel Spot, a padel club opening a new four-court facility. I built it. That was my first client.

Then came a master's in Human-Computer Interaction in Rovereto, while still working remotely for the software house. With four other students I won DigiEduHack, the EU's education hackathon, with a prototype built in 24 hours. Little by little I stepped away from the software house, until I jumped to freelancing.

The Padel Spot booking site, the first site I built for a client — Padel Spot, my first client, 2022. The logo is my brother's.

Riccardo on stage, gesturing as he talks, his sticker-covered laptop in the other hand — DevFest, between two slides

Riccardo chatting on a sofa under a DevFest banner — DevFest, the sofa chat

Riccardo being interviewed, sitting in front of a wall of plants — On camera for Interaction Lab

On stage

I give talks at conferences and meetups like DevFest, plus the odd interview, about building products with AI agents, on the web and on mobile.

Invite me to speak

GDG Vicenza

The local Google Developer Group: meetups through the year, plus DevFest. I designed its logo, too. Come say hi, I'm the one with the sticker-covered laptop.

Upcoming meetups

On my desk right now

The software factory
A second brain: a personal assistant for tasks, finances, life goals, personal growth and clients
My Quote: client quotes as PDFs, with a built-in editor and an MCP connection

If we grabbed a coffee, I'd tell you about…

Cappuccino, and a café to work from
Improvised trips. Nicaragua taught me to love surfing
Other countries, and people from everywhere
Stickers all over my laptops
I draw on canvas
In 2021 I played “Walking on a Dream” 777 times

photo on its way
Surfing in Nicaragua
photo on its way
My office, most mornings
photo on its way
Friends from everywhere
photo on its way
On canvas

Stickers on the cover of my MacBook Pro 14" · M4 Pro — My laptops, stickers included

Stickers on the cover of my MacBook Pro 14" · M1 Pro — My laptops, stickers included

I build custom CRMs for small businesses. No agency in between.

Did someone quote you €30,000 for a management system?

Old tech, sold as modern.

Software that forgets who uses it.

AI hype instead of quality.

For me, software has to serve people, first of all.

I don't chase complexity or trends unless they solve a real problem for someone.

Then I make it secure, fast and easy to use.

And you talk to me, the person who writes the code.

What I've built for people like you

I got a consultant's paperwork out of her inbox

I put 30+ people on site in one control room

I turned my diary into an app with 30k downloads

Why I let AI agents do the repetitive work

Other sites I've built, all still live