I build custom CRMs for small businesses. No agency in between.

I'm Riccardo. I listen to how your business really works, then build the software around it. Tell me about your problem, and I'll handle the rest.

Book a 15-minute call Email me

Get to know me first

Riccardo on stage at DevFest, pointing at the screen mid-demo, his sticker-covered laptop in hand

DevFest, halfway through a live demo

Did someone quote you €30,000 for a management system?

Software houses asked my clients for €15,000, €30,000, €50,000, for mediocre software. AI has brought the cost of writing code down, and clients should feel that too.

Old tech, sold as modern.
That's what my clients told me they'd been sold: hard to extend, slow to deliver, then abandoned once it was paid for. I don't disappear once the invoice is paid.
Software that forgets who uses it.
For me, software has to start with the people who'll use it. Too many developers ship something that's mostly technical. I studied Human-Computer Interaction (a branch of psychology applied to design), and I start from people.
AI hype instead of quality.
I build with AI agents every day, but with intent and structure. AI is a tool to me: the quality and solidity of the finished product are still my job.

For me, software has to serve people, first of all.
I prefer simple solutions to simple problems: the complexity should fit the problem we're facing.
I make it secure, fast and easy to use.
And you talk to me: I handle the code.

What I've built for people like you

My clients often come to me at a confusing moment, with too many options or only a few unsatisfying ones. Here are some of my projects that genuinely helped people.

FinPlus Consulting
I turned endless email threads into case files the client can manage
Grant documents were scattered across folders, emails, printed sheets... Requests to clients went out by email, then came the waiting, and then they were forgotten. Now every document is uploaded and tracked in a dashboard, with its status and the client's details. Lots of time saved, more order and clarity.
Anna called me because, years earlier, I'd helped her out of a bad situation with another agency that sold her a website and an app, then left her with minimal support and a soured relationship.
GeoRock Hub
I put 30+ people on building sites into one system every employee can use
A management system built entirely around the company: the owner, their team and every worker, split by role. Timesheets, holidays, training and medical check deadlines, vehicle documents and stock, job progress... all in one smart, extensible control room.
employees on site
30+
Inner Journal
I turned my diary into an app with 30k downloads
Since 2016 I'd kept a 200-page diary in Word about my days, and in 2021 I decided to turn it into an app (also as an excuse to learn to code in Flutter). At first it was Android only; I kept it up on and off, getting a few downloads a day (then 10, 20... 50), until in April 2026 I decided to take it seriously: I released it on iOS and added cloud sync, accounts and plenty of other useful features.
downloads
~30k
active users
~1,000
paying subscribers
20
Live
The software factory
I want to automate repetitive work with AI agents
Before AI, every client project had to be handled "one at a time". For about two years I've been building a skeleton holding everything I've learned about full-stack web, so I thought: why not make building management software accessible to everyone? AI agents do the repetitive work on a solid base, module by module, and I stay at the start of every project, working out what people need. I want a business that runs even when I'm not there, and I want to give business owners the best balance of low cost, speed and quality.
It's been in development for 5-6 months and burns through a lot of AI tokens. I've decided to talk about it on LinkedIn and in my talks.
Building nowFollow the build
your-project
- First call, with me
- Base: login, database, interface
- Documents module
- Calendar moduleagent at work
- Billing module

The startups that didn't work out, and what they taught me

I haven't only worked with established business owners, but with startups too. They're hard, uncertain places, but they definitely teach you a lot.

WeInk

2024–2025

A complete SaaS, built in a few months, before AI tools. Customers found tattoo artists on a map, browsed profiles and synced Instagram posts, chatted and sent requests. Artists found customers and received bookings, with a calendar and automatic reminders.

The artists and customers we talked to liked it, but it was the classic chicken-and-egg problem: without customers, artists don't come; without artists, customers don't come. With little money for marketing and an industry that's hard to change, growth was close to zero. I learned that a platform with two kinds of customers needs at least one of them already active.

SoundBerry.ai

2025–2026

I built the whole web and SaaS infrastructure. SoundBerry aims to help producers generate tracks with AI based on what they're working on, without generating complete songs. We wanted to keep creators in control, but despite a lot of interest, we ran into many limits.

Finding producers willing to pay was hard, and we were tied to external AI models that produced artifacts we couldn't control. Maybe we had the wrong target, but I learned how much a clear direction matters for a company.

A bit of my story

After my bachelor's in Computer Science in Trento, in 2021 I built web architectures for a software company (they used Microsoft Business Central). I made an internal site for customer support tickets, and found out how much I loved making websites.

Then I posted a silly Instagram story where a cow in the terminal repeated text logs. Someone I knew asked me: “wait, you make websites?”. That's when I built my first site for a client: Padel Spot, a padel club opening a new venue.

Then came my master's in Human-Computer Interaction in Rovereto, still working remotely part-time. I also joined several projects and hackathons: with four other students I won DigiEduHack, the European hackathon on education, with a prototype built in 24 hours. Meanwhile, I decided to register as self-employed and start my adventure as a freelancer.

The Padel Spot booking site, the first site I built for a client — Padel Spot, my first client, 2022. The logo is my brother's.

Riccardo on stage, gesturing as he talks, his sticker-covered laptop in the other hand — DevFest, between two slides

Riccardo chatting on a sofa under a DevFest banner — DevFest, the sofa chat

Riccardo being interviewed, sitting in front of a wall of plants — On camera for Interaction Lab

I'm also a speaker

I speak at conferences and meetups like Google DevFest Vicenza (and now and then in a casual interview) about building products with AI agents, web and mobile tech.

Invite me to speak

GDG Vicenza

I'm one of the organizers of Google Developer Group Vicenza: we run events through the year, plus the biggest one of the year, DevFest. I designed the logo! Come say hi, or follow us on social :)

Upcoming meetups

What I'm working on right now

The software factory
A second brain: a personal assistant for tasks, finances, life goals, personal growth and clients
My Quote: a smart platform for generating PDF quotes and editing them with an editor or AI assistants

If you wanted to know more about me, I'd tell you about…

My love for cappuccino
Improvised trips. Nicaragua taught me to love surfing
How I always pack my backpack at the last minute
Other countries, and people from everywhere
Stickers all over my laptops
In 2021 I played “Walking on a Dream” 777 times

Surfing in Nicaragua
My office, most mornings
At Google I/O Connect
Drawn with a pen, on a tablet

Stickers on the cover of my MacBook Pro 14" · M4 Pro — My laptops, stickers included

Stickers on the cover of my MacBook Pro 14" · M1 Pro — My laptops, stickers included

I build custom CRMs for small businesses. No agency in between.

Did someone quote you €30,000 for a management system?

Old tech, sold as modern.

Software that forgets who uses it.

AI hype instead of quality.

For me, software has to serve people, first of all.

I prefer simple solutions to simple problems: the complexity should fit the problem we're facing.

I make it secure, fast and easy to use.

And you talk to me: I handle the code.

What I've built for people like you

I turned endless email threads into case files the client can manage

I put 30+ people on building sites into one system every employee can use

I turned my diary into an app with 30k downloads

I want to automate repetitive work with AI agents

Other sites I've built, some with designers